There is value in giving up. I’m sure of it. I mean, how many hours is it worth to get the image for your blog to fit in the blasted little square? I’m not sure, but I know  it is not the number of hours I’ve spent futzing with it.

I’ve been a financial analyst, so I know the mesmerizing quality of figures run through various scenarios. I’ve already admitted to being blog-stat-enchanted. Neither of these practices come close to the effort I will put into something that “only needs a tweak.”

There in lies the fallacy.

There is no such thing as “only needs a tweak.”

In the spirit of the original cookie to a mouse, each tweak inevitably leads to another. and another. and another. Maybe this is because I have no real idea of what I’m doing. I’m ready to admit that freely. However, as a writer, I need an online presence. I also need a way to promote my book through the site I created for that purpose. In order to do that, I either need a lot of green – so not happening – OR I need the stubborn determination and dumb luck to do it myself. Continue reading →