“Winning Takes Care of Everything”. Thanks, Nike. Good to know.

I can now stop telling my kids that personal integrity, character, making things good, and not getting into a mess in the first place are all essential parts of being a person with integrity.

They’ll be delighted to hear that all they have to do is win. The other stuff is so much more work.

Personally, I don’t care what Tiger Woods did in his personal life. Never did. I understand that, given he is without doubt one of the greatest golfers of all time, if his game is back it can only be good for the sport.

The problem is, by making this ad, Nike has linked his personal life to their ad campaign. Talk about a moron move. Whether I ever cared or not about what he has or has not done, this puts my next actions in the category of a vote for winning uber alles. Nice, Nike. Since that’s the case, my money is staying in my pocket.

It’s still very early in the year, but the person who came up with this ad is officially awarded the Savvy Freelance Writer Moron in Advertising award for 2013. If someone can top this, I’ll be happy to create a brand new award.

Note to award winner – I hear there may be a job opening separating paper clips with the agents/editors who rejected the manuscript for the first Harry Potter book.